Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

74 minutes

Today we talk with Voltage Control president Douglas Ferguson and we're taking you beyond the prototype. If you ever run a design sprint, or even if you simply sat down at your desk to think through a really cool idea for a product or a new podcast or how do we improve something in your neighborhood. You started the design process. The question is, how do you go from a good idea to putting something out into the world? Douglas helps us find out. 

"You gotta slow down to go fast" - Douglas Ferguson

Voltage Control president, design thinking facilitator and innovation coach Douglas Ferguson recently published a book called Beyond the Prototype that aims to help teams and organizations (and individuals!) go from generating awesome ideas to implementing them. Over the course of our conversation we cover:

  • the power of systems thinking
  • seeing variables in the design ecosystem
  • facilitation as model through systems thinking
  • The connections between organizations and society.
  • HR departments using design thinking to point the lens inward
  • Caution that when we compress ideas there is opportunity to meaning to be lost
  • Why facilitation is such a crucial role
    • for example, realizing if you’re using one word to mean two things, or two words to mean the same thing - skilled facilitating brings these discrepancies and differences in meaning into focus for teams to help them overcome roadblocks in understanding
  • Why so many start up founders get stuck on the idea of scale rather versus pursuing a smaller, but passion-driven idea
  • How design facilitation sessions are about harnessing the power of the child’s mind - playful energy
  • and debriefing as a crucial stage in any process: can you answer the question of why did we did this?

Links and Resources mentioned in today's episode

voltagecontrol.com

beyondtheprototype.com

startwithin.com

Beyond the Prototype book

Jake Knapp - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Greg Satell - Cascades: How to Create a Movement that Drives Transformational Change

David Epstein - Range: Why Generalists Triumph in a Specialized World

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thisanthrolife/message Support this podcast: https://anchor.fm/thisanthrolife/support

More episodes from This Anthro Life

How Do You Make a 2.4 Billion Dollar Observatory Disappear?

The Thirty Meter Telescope (TMT) is a next-generation observatory currently under development that has created a watershed moment for the scientific community and Hawaiian society. This is …

The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity w/ Byron Reese

Gigaom CEO, publisher and author of "The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity" stops by virtually to chat with Adam and guest host Astrid Countee to …

Will We Find God with this Machine? Introducing Starstruck

The Thirty Meter Telescope (TMT) is a next-generation observatory currently under development that has created a watershed moment for the scientific community and Hawaiian society. This is …

Brands and the Business of Relationships with Bill Fleming

Bill Fleming stops by to chat with Adam about branding, marketing and design. Bill is a Boston-based Independent Brand & Marketing Strategist, …

Happiness and the Good Life According to the Aztecs w/ Dr. Ryan Collins

A happy New Years! Enjoy this mini-episode with Adam and Dr. Ryan Collins exploring happiness and the good life according the Aztecs. New Years is a …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Brands and the Business of Relationships with Bill Fleming
43:12
Start listening to Brands and the Business of Relationships with Bill Fleming
43:12