Brands and the Business of Relationships with Bill Fleming

42 minutes

Bill Fleming stops by to chat with Adam about branding, marketing and design. Bill is a Boston-based Independent Brand & Marketing Strategist, and Business Consultant for Designers.

On this episode we talk about what brands are, how the cultural work of branding has changed in recent decades with the advent of new and easier to use technologies, and how we can think about brands as conversations - not just between businesses and customers but also between businesses.

Transcript of this episode

Billfleming.com

Bill on Twitter

Ideas and Articles we reference

https://www.commarts.com/columns/the-sensitive-anthropology-of-branding

https://raleighgreeninc.com/blog/2011/07/31/an-anthropologists-approach-to-branding/

https://lippincott.com/insight/b2b-brands-in-the-human-era/

This episode is brought to you in part by Experience By Design, a new sister podcast Adam makes with sociologist of work Dr. Gary David. ExD explores all things at the intersections of experience and work, from employee experience at Amazon to escapee experience with Escape the Room adventures to making people love Jet Blue despite hating airports. It's a fascinating world, come explore it with us. 

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thisanthrolife/message Support this podcast: https://anchor.fm/thisanthrolife/support

More episodes from This Anthro Life

How to Study Meaning at Scale: AI and Big Data Ethnography, Microcultures and the Future of Innovation w/ Ujwal Arkalgud

Artificial Intelligence. Natural Language Processing. Machine Learning. Big Data. If you've studied Anthropology at all, you'll likely notice these …

Cyberpsychology: How Life Online Shapes our Minds and What We Can Do About It w Julie Ancis

It's no surprise that many of us find ourselves increasingly on mobile devices or the internet. We shop online with ease, connect with friends and family on social media, check the news, …

A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince Ghuman

Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only …

The Connected Cup: Coffee, Tea, Happiness and Visual Storytelling Around the Globe with Documentarian Brooke Bierhaus

What is it about coffee and tea - two simple drinks - that both transcends culture and is intimately bound up by it? In this episode, Adam talks with …

Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

Today we talk with Voltage Control president Douglas Ferguson and we're taking you beyond the prototype. If you ever run a design sprint, or even if …

How Do You Make a 2.4 Billion Dollar Observatory Disappear?

The Thirty Meter Telescope (TMT) is a next-generation observatory currently under development that has created a watershed moment for the scientific community and Hawaiian society. This is …

How you can listen to this podcast

You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.

Recommended apps
Start listening to Brands and the Business of Relationships with Bill Fleming
41:58
Start listening to Brands and the Business of Relationships with Bill Fleming
41:58